Sublime Softness

About Us

Discover the story of Inside Story. A place filled with colour, craft and creativity. From cushions to candles. From velvets to linens. The place where your story starts.

Our products surprise and inspire in every room, creating a vibrant home that’s lived in and filled with character. Our range of bed linen, bathroom towels, duvet sets, duvets and pillows are made with 100% Egyptian cotton and super soft and absorbent modal. Our timeless and stylish pieces, from accessories to throws, and gorgeous gifts of unique and uplifting fragrances instil a sense of elegance and calm into your home.

Explore the story of Inside Story to discover contemporary homeware and gifting that inspires and excites with sustainability, quality and luxury at its heart.